Soft Hit is created for those who embrace a laid back, joyful approach to life - people who are “high on life”.

Inspired by the serenity where the ocean meets the clouds. Soft Hit celebrates the simplicity and freedom found in life by the sea.

For everyone who enjoys life’s simple pleasures, taking everything in stride and savoring each moment with a gentle, refreshing “Soft Hit” on life.

Brand Essence:

Soft Hit’s philosophy is about embracing the elements of island living with ease and style. The name itself evokes the mellow, soothing rhythm of a "soft hit"—whether that’s from the perfect drag of a cigar, the calm exhale of a breath of life, or the subtle pull on a fishing line as it sets into the water. It’s all about taking it slow, enjoying the finer things in life, and creating memories that last long after the boat is docked.

The Vibe:

The vibe of Soft Hit is unmistakably tropical, with a mix of the raw, unrefined elements of nature and the laid-back luxury of coastal living. Think sun-faded wooden docks, the taste of salt on your lips, and a steady breeze that keeps things cool while the sun blazes overhead. This is the brand for the fisherman who’s just as comfortable with a rod in one hand and a cigar in the other as they are casting out their favorite lure at dawn. It's for the people who love the island life—whether that means cruising on a boat, catching dinner, or sitting back and watching the world go by with a joint in hand.

Products:

Fishing Gear: Soft Hit’s fishing apparel and accessories are designed for comfort and style, built to withstand hours on the water without sacrificing functionality. Lightweight shirts with ocean-inspired designs, breathable hats to keep the sun off your face, and durable, saltwater-resistant tackle bags are part of the gear that keeps you fishing all day, every day.

Island Apparel: From comfy, sun-faded T-shirts with ocean designs to breathable fishing shirts, Soft Hit creates the perfect clothing for a life spent outdoors. The materials are all quick-drying, lightweight, and designed for long, sunny days under the elements. Each shirt, hat, and pair of shorts is a testament to island living, with soft, natural fabrics and understated graphics that celebrate the lifestyle.

The Experience:

Soft Hit isn’t just a brand; it’s a way of life. Every product, every moment is a reminder to slow down, take things easy, and live in the moment. The company embodies the kind of relaxed yet adventurous spirit you find on the islands—where the sea is always calling, the breeze is always cool, and the good times never seem to end. Whether you're out on a boat all day with your friends, enjoying the sun and the sea, or sitting by a bonfire, Soft Hit is the brand that fuels these experiences.

Brand Community:

The Soft Hit community is one of like-minded individuals who believe that life is better when you're outside, on the water, and enjoying good company. They share their experiences through social media, at fishing tournaments, or around the fire on the beach, always living in the moment and embracing the island life.

Mission:

“Slow Down, Live the Island Life, Take a Soft Hit.”

In a world that’s constantly rushing, Soft Hit offers a welcome break. It’s for those who know that some of the best things in life—whether it’s a perfect cigar, a great fishing spot, or a relaxing smoke with friends—are worth savoring, taking it slow, and enjoying to the fullest.